The Creation of the First Mobile App
Our goal was to provide a minimum viable product that will give users an easy-to-use radio application while also providing consulting services to the business. These consulting services were needed to help create a monetization strategy.
Finding a way to monetize the business side of radio broadcasting, without any ads was a challenge. By monetizing the product and by creating a love brand, a huge customer base was able to receive radio broadcasts without ad interruptions, completely free for a more enjoyable experience.
A quarter of million unique users in the first month
With the MVP, our launch was massively successful and even surpassed Netflix and TikTok in the app store. With the success of our application, we were able to achieve over 250,000 unique users in the first month and thousands of daily users.